YOHANA, I.; YULASMI; LUSIANA. Brand Awareness, Perceived Quality, Celebrity Endorser dan Iklan terhadap Keputusan Pembelian. Journal of Business and Economics (JBE) UPI YPTK, [S. l.], v. 7, n. 3, p. 446–451, 2022. DOI: 10.35134/jbeupiyptk.v7i3.195. Disponível em: https://jbe-upiyptk.org/ojs/index.php/jbeupiyptk/article/view/195. Acesso em: 15 may. 2026.