Najwa Aulia Putri, Atika, and Imam El Islamy. “The Effect Of Social Presence And Scarcity On Impulsive Buying With Pleasure As An Intervening Variable In The Tiktok Live E-Commerce Application”. UPI YPTK Journal of Business and Economics 11, no. 3 (September 30, 2026): 90–100. Accessed October 23, 2026. https://jbe-upiyptk.org/ojs/index.php/jbe/article/view/338.