Nopera, T. ., Putri, D. E. . and Hasibuan, A. Q. R. . (2024) “The Influence of Brand Image, Price Perception, and Local Wisdom-Based Promotional on Buyer’s Decision”, UPI YPTK Journal of Business and Economics, 9(3), pp. 29–36. doi: 10.35134/jbe.v9i3.286.