Dara Irdiyanti, Natasya, Riris Roisah, Ani Solihat, Djunarto, and Andry Trijumansyah. 2026. “Influencer Marketing Model of Purchase Decisions With Customer Engagement As a Mediation Variable”. UPI YPTK Journal of Business and Economics 11 (1):11-19. https://doi.org/10.35134/jbe.v11i1.323.