PASCASELNOFRA AMRIL, A. The influence of Price, Innovation, and Brand Image on Purchase Decision. UPI YPTK Journal of Business and Economics, [S. l.], v. 6, n. 3, p. 85–90, 2021. DOI: 10.35134/jbe.v6i3.43. Disponível em: https://jbe-upiyptk.org/ojs/index.php/jbe/article/view/43. Acesso em: 25 jun. 2026.