KARINA AZZAHRA HARAHAP; KHAIRINA TAMBUNAN; FAISAL UMARDANI HASIBUAN. Analysis of Emotional Attachment and Prestige on Willingness To Pay A Premium Price for K-Pop Merchandise. UPI YPTK Journal of Business and Economics, [S. l.], v. 11, n. 3, p. 110–117, 2026. DOI: 10.35134/jbe.v11i3.342. Disponível em: https://jbe-upiyptk.org/ojs/index.php/jbe/article/view/342. Acesso em: 6 nov. 2026.