NAJWA AULIA PUTRI; ATIKA; IMAM EL ISLAMY. The Effect Of Social Presence And Scarcity On Impulsive Buying With Pleasure As An Intervening Variable In The Tiktok Live E-Commerce Application. UPI YPTK Journal of Business and Economics, [S. l.], v. 11, n. 3, p. 90–100, 2026. DOI: 10.35134/jbe.v11i3.338. Disponível em: https://jbe-upiyptk.org/ojs/index.php/jbe/article/view/338. Acesso em: 23 oct. 2026.