CLARISSA, C. .; VERI, J. . The Role of CRM-Based Information Systems and Service Quality in Enhancing Customer Loyalty of MSMEs in Padang. UPI YPTK Journal of Business and Economics, [S. l.], v. 10, n. 2, p. 8–13, 2025. DOI: 10.35134/jbe.v10i2.304. Disponível em: https://jbe-upiyptk.org/ojs/index.php/jbe/article/view/304. Acesso em: 15 may. 2026.