NOPERA, T. .; PUTRI, D. E. .; HASIBUAN, A. Q. R. . The Influence of Brand Image, Price Perception, and Local Wisdom-Based Promotional on Buyer’s Decision. UPI YPTK Journal of Business and Economics, [S. l.], v. 9, n. 3, p. 29–36, 2024. DOI: 10.35134/jbe.v9i3.286. Disponível em: https://jbe-upiyptk.org/ojs/index.php/jbe/article/view/286. Acesso em: 25 apr. 2026.