Analysis of Digital-Based Development Strategies for Fisheries MSMEs: An Islamic Economic Perspective (Case Study of Sibolga City)

Authors

  • Nur Aisyah Tanjung Universitas Islam Negeri Sumatera Utara
  • Muhammad Syahbudi Universitas Islam Negeri Sumatera Utara
  • Aqwa Naser Daulay Universitas Islam Negeri Sumatera Utara

DOI:

https://doi.org/10.35134/jbe.v11i3.334

Keywords:

Fisheries MSMEs, Digital Economy, SOAR, Triple Helix, Islamic Economics

Abstract

his study aims to analyze strategies for developing fisheries-based MSMEs through digitalization from an Islamic Economics perspective in Pasar Belakang District, Sibolga City. A qualitative descriptive approach was employed. Primary data were collected through interviews with key informants representing the three elements of the Triple Helix: academia, represented by Titieu Keumala Sukandar, M.Si.; MSME business actors, represented by Bestian; and government, represented by Gomgom Parulian Hutagalung, S.Pi. Secondary data were obtained from the Ministry of Marine Affairs and Fisheries and the Central Statistics Agency of Sibolga City. Data were analyzed using the SOAR (Strengths, Opportunities, Aspirations, Results) framework integrated with the Resource-Based View (RBV), supported by IFEM and EFEM matrices. The IFEM analysis produced a total score of 3.8310, consisting of Strengths (1.8029) and Opportunities (2.0281), while the EFEM analysis generated a total score of 3.9067, comprising Aspirations (1.9879) and Results (1.9188). The dominance of Opportunities and Aspirations led to the prioritization of the OA strategy. The main strategy emphasizes optimizing riba-free digital payment (e-payment) transactions through strengthening digital literacy and developing human resources with integrity and Islamic ethical values. From an Islamic Economics perspective, this Triple Helix-based strategy reflects the principle of ta'awun and supports ethical muamalah to achieve maslahah and falah for coastal communities.

Keywords: Fisheries MSMEs, Digital Economy, SOAR, Triple Helix, Islamic Economics

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Published

2026-09-30

How to Cite

Tanjung, N. A., Muhammad Syahbudi, & Daulay, A. N. (2026). Analysis of Digital-Based Development Strategies for Fisheries MSMEs: An Islamic Economic Perspective (Case Study of Sibolga City). UPI YPTK Journal of Business and Economics, 11(3), 50–65. https://doi.org/10.35134/jbe.v11i3.334