Digital financial literacy, ease of use, and price value on cashless adoption generation z padang
DOI:
https://doi.org/10.35134/jbe.v11i2.326Keywords:
digital financial literacy, ease of use, price value, cashless adoption, generation zAbstract
This study aims to examine the effect of digital financial literacy, ease of use, and price value on cashless payment adoption among Generation Z in Padang City. The rapid development of financial technology has shifted transaction behavior from cash-based systems to digital payment methods, making cashless transactions increasingly important. However, the level of adoption among Generation Z is still influenced by several factors related to user understanding, system usability, and perceived economic benefits. This study employs a quantitative approach using a survey method through questionnaire distribution. The sample consists of 96 respondents selected using purposive sampling. Data analysis was conducted using multiple linear regression with SPSS software. The results show that digital financial literacy, ease of use, and price value each have a positive and significant effect on cashless payment adoption. Furthermore, these variables simultaneously have a significant influence on adoption behavior. The coefficient of determination indicates that a substantial portion of adoption can be explained by the proposed model. These findings highlight the importance of improving financial knowledge, enhancing system usability, and providing economic incentives to increase the adoption of cashless payment among Generation Z.
References
A. K. Singh, “Digital payment systems and consumer behavior,” Journal of Financial Services Marketing, vol. 27, no. 2, pp. 85–98, 2022, doi: 10.1057/s41264-022-00145-3.
S. Dahlberg, J. Guo, and J. Ondrus, “A critical review of mobile payment research,” Electronic Commerce Research and Applications, vol. 14, no. 5, pp. 265–284, 2021, doi: 10.1016/j.elerap.2021.100833.
World Bank, “Financial inclusion and digital payments,” World Bank Report, 2022.
J. Ondrus and Y. Pigneur, “An assessment of NFC for future mobile payment systems,” Telematics and Informatics, vol. 38, pp. 1–10, 2021, doi: 10.1016/j.tele.2021.101432.
N. Priporas, N. Stylos, and A. Fotiadis, “Generation Z consumers’ expectations of interactions in smart retailing,” Computers in Human Behavior, vol. 77, pp. 374–381, 2021, doi: 10.1016/j.chb.2021.08.022.
A. Djafarova and C. Bowes, “Instagram made me buy it: Generation Z impulse purchases,” Journal of Retailing and Consumer Services, vol. 59, 2021, doi: 10.1016/j.jretconser.2020.102345.
M. Francis and T. Hoefel, “True Gen: Generation Z and its implications for business,” McKinsey & Company, 2021.
R. Setiawan and D. Nugroho, “Digital payment adoption in Indonesia,” Journal of Asian Finance, Economics and Business, vol. 9, no. 3, pp. 233–242, 2023, doi: 10.13106/jafeb.2023.vol9.no3.0233.
D. Nugroho, “QRIS adoption challenges among MSMEs,” Journal of Economics and Business, vol. 12, no. 2, pp. 101–110, 2022.
M. Morgan and B. Trinh, “Financial literacy, financial inclusion and digital financial services,” International Journal of Bank Marketing, vol. 39, no. 6, pp. 1067–1085, 2021, doi: 10.1108/IJBM-03-2021-0107.
R. Lyons and A. Kass-Hanna, “Financial inclusion, financial literacy, and fintech,” World Development, vol. 133, 2020, doi: 10.1016/j.worlddev.2020.105022.
OECD, “OECD/INFE report on financial literacy,” OECD Publishing, 2022.
F. D. Davis, “Perceived usefulness, perceived ease of use, and user acceptance of information technology,” MIS Quarterly, vol. 13, no. 3, pp. 319–340, 1989.
V. Venkatesh and H. Bala, “Technology acceptance model developments and extensions,” Information Systems Research, vol. 23, no. 1, pp. 273–315, 2021.
H. M. Alalwan, “Mobile payment adoption: A systematic review,” Telematics and Informatics, vol. 35, no. 7, pp. 1617–1635, 2021, doi: 10.1016/j.tele.2021.101557.
V. Venkatesh, J. Y. Thong, and X. Xu, “Consumer acceptance and use of information technology: Extending UTAUT2,” MIS Quarterly, vol. 46, no. 2, pp. 1–25, 2022.
J. Y. Thong, “Consumer technology adoption behavior,” Information Systems Research, 2021.
S. Oliveira, “Determinants of digital payment adoption,” Future Internet, vol. 14, no. 5, pp. 1–15, 2022, doi: 10.3390/fi14050123.
T. Triatha, I. G. Putra, and L. P. Dewi, “Digital financial literacy and payment behavior among Generation Z,” Journal of Accounting and Digital Finance, vol. 6, no. 1, pp. 1–16, 2025.
A. Aini and A. K. Paksi, “Digital financial inclusion and youth adoption behavior in emerging economies,” International Journal of Financial Studies, vol. 12, no. 1, pp. 22–36, 2024, doi: 10.3390/ijfs12010022.
V. Venkatesh, J. Y. Thong, and X. Xu, “Extending UTAUT2 in consumer technology adoption,” MIS Quarterly, 2022.
D. Susilowati, N. Hapsari, and A. Widodo, “The role of price value, promotion, and cashback on digital payment adoption,” Jurnal Manajemen Pemasaran, vol. 18, no. 1, pp. 55–69, 2024.
L. Candy, B. Prasetyo, and S. Wulandari, “User experience and perceived ease of use in digital payment adoption,” Journal of Consumer Technology, vol. 6, no. 3, pp. 77–89, 2021.
A. Widianto and S. Sulasmiyati, “Digital financial literacy and cashless payment adoption among Generation Z,” Jurnal Keuangan Digital, vol. 4, no. 1, pp. 15–30, 2025.
R. Hidayat and A. N. Putri, “Price value and adoption of digital payment among youth consumers,” Jurnal Ekonomi Digital Indonesia, vol. 4, no. 1, pp. 1–15, 2025.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 UPI YPTK Journal of Business and Economics
This work is licensed under a Creative Commons Attribution 4.0 International License.
Journal of Business and Economics (JBE) UPI YPTK
