The Influence of Satisfaction on Quality Dimensions Services Financing Mudharabah to Customers Loyalty of Shariah Bank

Authors

  • Romi Iskandar Institut Agama Islam Negeri Imam Bonjol
  • Winda Afriyenis Universitas Putra Indonesia YPTK
  • Nila Pratiwi Universitas Putra Indonesia YPTK
  • Anita Ade Rahma Universitas Putra Indonesia YPTK

DOI:

https://doi.org/10.35134/jbe.v1i1.15

Keywords:

Satisfaction, Mudharabah, Customer; Loyalty, Shariah bank

Abstract

This research aims to understand the influence of satisfaction on the quality of services financing

Mudharabah to loyalty the customers about the manner of Shariah bank. The Population of this research is

customers of Mudharabah financing of Shariah bank in the Padang city, West Sumatera, Indonesia with the

sample is 126 people. Data analysis technique uses statistics descriptive the frequency and the path analysis.

The results show that 5 external variables namely satisfaction on the quality of services tangible dimension

empathy, reliability, responsiveness, assurance influential significantly to loyalty to the bank customers

shariah in the Padang city. Contributing on each satisfaction on the quality of services tangible dimension

(11.81 %), empathy (15.55 %), reliability (23.48 %), responsiveness (22.60 %), and assurance (21.22 %)

were recommended to bank about the manner of shariah bank in the city the Padang. They helps to raise and

improving the quality of services financing Mudharabah particularly regarding to the from the parking lot,

the number of ATM machine, concern at a venture customers, the accuracy of the schedule of distribution

financing, order and long a queue, smooth bank-in and cash withdrawal, speed service and facilities for

customers in conveyed any complaints to bank about the manner of Shariah bank.

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Published

2021-07-14

How to Cite

Iskandar, R., Afriyenis, W. ., Pratiwi, N. ., & Rahma, A. A. (2021). The Influence of Satisfaction on Quality Dimensions Services Financing Mudharabah to Customers Loyalty of Shariah Bank. UPI YPTK Journal of Business and Economics, 1(1), 61–74. https://doi.org/10.35134/jbe.v1i1.15

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